If you tuned into The Super Bowl, The Tonight Show, or mainstream radio this month, you experienced America’s most bizarrely fascinating celebrity. That celebrity is Justin Timberlake. He’s spent the past year or so carefully turning himself into “Justin Timberlake, Montana Cowboy”, and that seemingly random choice WOULD be fine, if not for these three things:
1) The transformation’s only Instagram-deep.
2) White men across America are doing the same thing.
3) The reasons behind these white fellas running west aren’t as simple as musical taste/cheap land.
On this week’s episode of The Cracked Podcast, Alex Schmidt interviews Montanan slash culture writer Anne Helen Petersen about her pioneering examination of The West, our celebrities, and why they’re hiding there. They also break down the myths of the Old West, the realities of why modern white people are flooding it, and why being a “Man Of The Woods” is no substitute for engaging with reality.